Professional Portfolio
I am a marketing and communications leader with over ten years of experience building strong brand stories, ensuring clear messaging and engaging audiences at a mission-focused research university. As Brand Manager, I led teams and developed campaigns using data and teamwork to achieve meaningful results for top leaders. My skills have progressively improved in managing complex organizations and strong governance.
Rooted in Scholarship
Baylor Magazine feature
2022
Highlighted a group of former elite scholarship recipients who have gone on to forge exceptional careers
Traditions Run Deep
Baylor Magazine feature
2025
Celebrated and reinforced Baylor’s deep history of excellence in traditions that define student experiences and strengthen Alumni connections to present and future generations of Baylor Bears
Transformational Opportunities
Baylor Magazine feature
2023
Called out current students who are participating in undergraduate research - a priority for prospective students that has been repeatedly identified in surveys as one of the most important factors in college choice and evaluation
Legend of the Fall
Baylor Magazine feature
2020
Celebrated the life and career of a prominent Baylor alumnus, told through the first-person narratives of a dozen or so journalists who were hired by or worked under him
Calling Waco Home
Baylor Magazine feature
2024
Highlighted the Baylor story and impact of Baylor alumni who decided to stay and call Waco home. Addressed a common challenge in recruitment and admissions to combat misconceptions around life and opportunities in Waco
Welcoming New Cubs to Campus
Press release
2023
Crucial moment of transition as Baylor welcomed new cubs to campus - affirming the university’s commitment to this century-long tradition - while also highlighting the exceptional growth and earned reputation of excellence
Bear Health Update
Press release
2019
Sharing a difficult update on the health of one of our aging live bears, balancing transparency with a commitment to exceptional care within the bear habitat program
COVID-19 Presidential Daily Briefs
Presidential messaging
2020
Collection of daily messaging from the President to the entire Baylor Family - faculty, staff, students and families - on the University’s plan to return to campus for in-person instruction and residential life.
Sponsorships
Press release
Multiple
Sharing updates or announcements related to corporate and innovative marketing partnerships developed by the university
The above materials are a small piece of the immense body of work that I have built over my decade-plus in higher education.
Publication management, social media, graphic design, video editing, commercial productions, strategic planning, campus task forces, emergency communications and web design — including this site! — contribute to the exceptional portfolio of experiences and professional growth over my early career.
